Advertising
Blackphone | Commercial Lifestyle Photography | Bay Area Lifestyle Advertising Photographer
7:22 PM
This past Spring I was hired by a local ad agency to create some photography for a brand new mobile product called Blackphone. Blackphone was to be the first truly "private" phone. In other words, undetectable and your data is incapable of being intercepted by anyone or anything. It has it's own private OS. You can read more about how awesome this phone is here - Blackphone // Wikipedia.
The agency wanted a collection of believable and relatable lifestyle images of the Blackphone -- product shots and lifestyle imagery showing the phone being used in public yet feeling private. We hired on 4 actors to shoot in 3 scenarios/ locations. I worked closely with the creative director to conceptualize the shots and timeline, working with best time of day at each location for most interesting light to work in. I also provided some product shots from my studio.
Below is a mixture of my favorite shots along with those already being used on the Blackphone website and in online advertising. These images and more will be releasing in the global market over a 3 year period of time across online and print mediums, keep an eye out! Special thanks to our our awesome talent, photo assistants Beata Pevny and Michelle Geer, and agency Siberia for bringing me on for this. It was a smooth collaboration, an easy success and a lot of fun!
