I was commissioned last fall to co-produce and shoot a lookbook + some catalogue imagery for a designer's new line of quality loungewear. Sustainably sourced and manufactured in the US, these pieces appeal to the resort-going woman that prefers to be stylish while lounging. Our concept was to shoot a clean and simple environment, while having a little fun. Check out Philine's new spring collection in department stores this spring!
I was commissioned by San Francisco based clothing manufacturer Rainbeau, to photograph a lookbook for their new line of athletic apparel for plus sized women, called Rainbeau Curves. Rainbeau produces athletic apparel for brands like Capezio, Danskin, Sports Authority and Walmart athletics. Recognizing a need for fashionable athletic wear that celebrates curvier women, they decided to brand and launch their own line with the mantra, "Define your curves."
Since the athletic designs in this line highlight blocks of color and graphic shapes, our concept was to celebrate these colors and shoot a number of different sets against colored backgrounds. I worked closely with the design and art direction team to define our concept. The producer was working with a couple agencies to find just the right plus-size models for the brand, so I sourced just one of the three models. We had a few pre-production meetings the weeks leading up to our shoot date, of which we kept a clear direction for the individual theme for each image- Be Fit, Be Healthy, Be Strong, Be Original, Be Inspired, Be More, Be You. We let these themes guide our concept for each set. Two full prep days and one long day shooting both stills and video in the studio, we had a ton of fun executing these themes. (And I get to keep all the colored backgrounds!)
Not all jobs require a big production. This client for instance Vianza, called me with an easy dilemma (well, easy for me) -- they wanted to rid their website of having a stock photo for a hero image. Vianza is a start-up product curation company. They facilitate other companies, stores and boutiques from having to source through the entire world wide web for products and goods to sell. Vianza is a one-stop-shop for sourcing relevant goods for your needs. After a thorough phone conversation with the founder of the company I gained a solid idea of what they do and represent. We collectively came up with a great concept for the image-- The idea was to create one colorful, imaginative image that shows a client happily experiencing Vianza to find products for their own company. Sourcing goods online can be daunting, and she had to look like she was enjoying herself while using this service because it makes her life so much easier. The environment was intended to look a bit like organized chaos.I had a small team on site to organize props and items in the scene, while I worked on getting the lighting just right. We used natural window light from the right (thank goodness for beautiful large north-facing windows) and a silver reflector wall built left to bounce some of that light back onto the scene. (The left of the image was darkened in post to accommodate the text overlay, even though it was shot evenly lit). Everyone I worked with was so dang efficient and effective, the pre-planning + actual shoot + post production took me about 6 hours to produce start to finish. I LOVE when that happens ;) Here's the final image that is live on the site right now--
This was Vianza's website using a stock photo before--
Thank You Mita Patnaik, founder of Vianza for bringing me in for this, Micheal and Jackie Cardamone with 21 Bundles and Accelerprise + WeWork for your assistance and letting us shoot in your amazing space! (Special thanks to model Jackie Cerone :)
So pumped to collaborate with Our Troubles Are Over Productions company. Their small team of video magicians tagged along a recent fashion shoot with me capturing the team, the models, and the beautiful windy beach we were on! Check out the first edit of the video below.
I'm honored that leading photography website provider Photoshelter, has asked to feature my Beam portfolio site on their Examples page with other inspiring photographers. If you are reading this post and searching for a photography website, you will love Photoshelter. Aside from looking, loading and performing better than any other templates out there, your image licensing, pricing and delivery options are fully customizable and endless -- making for some happy clients.
This past Spring I was hired by a local ad agency to create some photography for a brand new mobile product called Blackphone. Blackphone was to be the first truly "private" phone. In other words, undetectable and your data is incapable of being intercepted by anyone or anything. It has it's own private OS. You can read more about how awesome this phone is here - Blackphone // Wikipedia.
The agency wanted a collection of believable and relatable lifestyle images of the Blackphone -- product shots and lifestyle imagery showing the phone being used in public yet feeling private. We hired on 4 actors to shoot in 3 scenarios/ locations. I worked closely with the creative director to conceptualize the shots and timeline, working with best time of day at each location for most interesting light to work in. I also provided some product shots from my studio.
Below is a mixture of my favorite shots along with those already being used on the Blackphone website and in online advertising. These images and more will be releasing in the global market over a 3 year period of time across online and print mediums, keep an eye out! Special thanks to our our awesome talent, photo assistants Beata Pevny and Michelle Greer, and agency Siberia for bringing me on for this. It was a smooth collaboration, an easy success and a lot of fun!