I was commissioned by San Francisco based clothing manufacturer Rainbeau, to photograph a lookbook for their new line of athletic apparel for plus sized women, called Rainbeau Curves. Rainbeau produces athletic apparel for brands like Capezio, Danskin, Sports Authority and Walmart athletics. Recognizing a need for fashionable athletic wear that celebrates curvier women, they decided to brand and launch their own line with the mantra, "Define your curves."
Since the athletic designs in this line highlight blocks of color and graphic shapes, our concept was to celebrate these colors and shoot a number of different sets against colored backgrounds. I worked closely with the design and art direction team to define our concept. The producer was working with a couple agencies to find just the right plus-size models for the brand, so I sourced just one of the three models. We had a few pre-production meetings the weeks leading up to our shoot date, of which we kept a clear direction for the individual theme for each image- Be Fit, Be Healthy, Be Strong, Be Original, Be Inspired, Be More, Be You. We let these themes guide our concept for each set. Two full prep days and one long day shooting both stills and video in the studio, we had a ton of fun executing these themes. (And I get to keep all the colored backgrounds!)
